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Friday, October 29, 2010

MAKITA TO JOIN OAKLEY, TOYOTA, ROCKSTAR, OTHERS AT KICKER AUDIO'S BIG AIR BASH IX AT THE PALMS IN LAS VEGAS

Annual event coincides wtih SEMA, the industry's largest auto aftermarket event

OCTOBER 29, 2010 – La Mirada, CA – Makita will join a crowd of custom car enthusiasts, freestyle motocross fanatics, and more at The Palms Casino in Las Vegas for Kicker Audio’s Ninth Annual Big Air Bash at 7 p.m. on Wednesday, November 3, 2010.

Big Air Bash IX includes a Freestyle Motocross Show, live DJ’s, and an array of custom cars on display. The event will also feature an RC Car Freestyle Show, a Quad Freestyle Show, performances by Big Deuce and Recycled Percussion, and a mini moto with famous athletes battling for bragging rights.

"Kicker's 'Livin' Loud' lifestyle definitely registers with Makita’s high-energy audience," said Brent Withey, Makita’s director of marketing. "The Big Air Bash at SEMA is an excellent way for us to engage serious tool users, so we’re stoked to return to this event."

Rockstar Makita LeDuc Racing will return to the event with Makita. Curt, Kyle and Todd LeDuc, a top team in short course off-road racing, will be at the Makita Experience More trailer where fans can get autographs and take a closer look at the LeDuc’s 900HP race trucks.

Makita joins Oakley, Toyota, Rockstar Energy Drink, Team Associated, General Tire, Air Lift, and Bullet Liner as co-sponsors of the annual Kicker event, which takes place during the SEMA automotive trade show, the auto aftermarket’s largest annual event.  Makita’s presence at the event will be highlighted by its newly refreshed 53-foot Experience More trailer. Makita’s Experience More is an interactive tool display on wheels, delivering a dynamic hands-on experience with tool demo stations, engineering exhibits, touch screen displays with interactive video, and plasma screens throughout the trailer with high-energy video and audio footage. The trailer is fully stocked with the Makita’s latest industrial quality power tools, including the complete LXT Series of cordless tools featuring Makita’s breakthrough Lithium-Ion battery technology.

About Makita USA

Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 12V max Lithium-Ion®. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. You can follow Makita at facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools. The Makita Teal color is the trade dress of Makita Corporation and is protected under common law and registered with the U.S. Patent and Trademark Office. Makita is Best in Class Engineering.

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Standing room only at trackside during Big Air Bash VIII at The Palms in 2009.

The Makita Experience More, a 53-foot interactive tool display on wheels, draws a crowd at the 2009 Big Air Bash.

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