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Tuesday, November 16, 2010

MAKITA JOINS THOUSANDS OF RACE FANS IN POMONA FOR THE 2010 AUTO CLUB NHRA FINALS

Makita, a worldwide manufacturer of technologically advanced power tools that are more compact with less weight yet deliver industrial strength power and results, was fully engaged in NHRA Drag Racing this past weekend in Pomona, CA., along with thousands of race fans at the Auto Club NHRA Finals.

Makita’s Experience More Tour Truck, a 53-foot interactive tool display on wheels, was all set up at the Pomona Fairplex in Nitro Alley with over 150 tools on display and live tool demonstrations. The drag races brought in an estimated 125,000 people throughout the weekend of racing that included Top Fuel Dragsters, Funny Car, Pro Stock, and various Sportsman classes. 
 
“The fans definitely turned-out, and the Makita truck was flooded all weekend,” said Joe Felts, Makita marketing specialist. “We were ready with interactive displays and hands-on tool demonstrations that clearly showed the Makita Advantage.”
 
Makita was also there in support of NHRA Pro Stock driver Dave Connolly, a twenty-two time NHRA Pro Stock event winner.  Connolly raced the Makita Industrial Power Tools Pro Stock Car at the Auto Club NHRA Finals in Pomona and was consistent all weekend during qualifying. He qualified easily on Saturday to set himself up for the finals on Sunday. Dave and his Makita Power Tools race car were strong all weekend but he drew some stiff competition on Sunday and was eliminated by the eventual winner of the event, Shane Gray. 
 
Makita-Sponsored Teams in Racing and Action Sports
NHRA is the latest step in Makita’s accelerated presence in racing and action sports. Makita and Suzuki’s long term partnership has yielded over 20 championships in Supercross, Motocross, Superbike, ATV, and Amateur – including Rockstar Makita Suzuki’s Ryan Dungey’s historic 2010 championship run in Supercross and Motocross. Makita is also a sponsor of Rockstar Makita LeDuc Racing in short-course off-road racing, and Scheuring Speed Sports in snocross racing. In every case, Makita power tools – including 18V LXT Lithium-Ion cordless drills, impacts, and grinders – can be found in pits of top race teams.
 
About Makita

Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 12V max Lithium-Ion. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. You can follow Makita at facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools. The Makita Teal color is the trade dress of Makita Corporation and is protected under common law and registered with the U.S. Patent and Trademark Office. Makita is Best in Class Engineering.

Dave Connolly heats up his tires before Pro Stock qualifying on Saturday at the Auto Club NHRA Finals in Pomona, CA.

Makita's 53-foot Experience More engaged NHRA race fans with tool demo's and interactive displays.

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