“EL TRICOLOR” OFFERS FANS WITH WORLD CUP FEVER A CHANCE TO WIN “FMF” SOCCER GEAR, MAKITA TOOLS, AND MORE

For the third year in a row, Makita U.S.A., Inc. and Sports Endeavors, Inc. (better known as Eurosport/SOCCER.COM) have come together to present the “El Tricolor” Contest on soccer.com/espanol.

“El Tricolor” refers to the three colors of the Mexican flag, and also to the top-ranked Mexican National Soccer Team (Federacion Mexicana de Fútbol, or "FMF"), which wears the distinctive red, white and green. Makita and Eurosport are presenting the contest in the spirit of these colors and the fans that support them.

Authentic FMF Gear, Best-in-Class Makita Power Tools, and More

“El Tricolor” will offer soccer fans a chance to win an autographed Mexican National Team jersey signed by some of Mexico’s top players, as well as a Makita® 18V LXT® Lithium-Ion 7 pc. Combo Kit and $1,000 worth of Eurosport gift cards (visit soccer.com/espanol for rules, restrictions and details).

“As an Official Sponsor of the Mexican National Team and Major League Soccer, Makita Power Tools is proud of our continued partnership with Sports Endeavor,” said Raquel Portillo, Marketing Specialist, Emerging Markets. “Hispanic contractors are an integral part of the U.S. construction industry. But we also know that they have a passion for soccer, and many are loyal supporters of the Mexican National Team. As the leader in product innovation, Makita engages the Hispanic contractor where they work with best-in-class power tools, and our participation with Sports Endeavor in the “El TriColor” Contest is another great opportunity to connect with this end-user off the jobsite."

“El TriColor” Launches as “FMF” Battles through World Cup Qualifying Rounds

The top-ranked Mexican National Soccer Team (FMF) is currently battling through the qualifying rounds for the 2014 World Cup. With soccer’s premier tournament on the horizon, and with the Olympic Games and more international friendlies on the way, “El Tricolor” will encourage fans to unite in support of their favorite squad.

“We are very committed to our partners and glad to continue supporting Makita, their commitment for soccer and its fans, and to continue our relationship with the Hispanic community,” said Vicente Navarro, Eurosport’s Director of Hispanic Marketing. “The increased popularity in soccer in the United States is largely due to the Hispanic community, and Hispanic community is the fastest growing segment of our business. We’re happy to continue this contest and foster these connections.”

Eurosport is the leading soccer retailer in the United States, and in 2007 expanded its products (catalog and website) to accommodate the growing Hispanic population. Spanish-speaking fans have more shopping options than ever with soccer.com/espanol and the Eurosport en Espanol  catalog. Eurosport will be promoting the “El Tricolor” contest through social media, where Spanish-speaking fans can interact with each other and follow the contest at facebook.com/Eurosport. Fans can also keep up with the latest product launches and soccer conversations on Twitter at twitter.com/soccerdotcom_es.

About Eurosport

Founded in 1984, Sports Endeavors, Inc., (better known as Eurosport/SOCCER.COM), is the world’s leading authentic grassroots soccer company, and the Eurosport catalog has the largest distribution of any U.S. soccer publication. Eurosport is committed to promoting soccer at all levels, and to educate players, referees and their families about the game and its equipment. Sports Endeavors also operates leading online retail sites for lacrosse and rugby: lacrosse.com and worrldrugbyshop.com. For more information about expanding your business’ outreach and advertising opportunities with Eurosport, visit soccer.com/mediakit for information in English and Spanish.

About Makita
Makita is a worldwide manufacturer of industrial power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that more compact with less weight yet deliver industrial power and results. Makita US.A., Inc. is located in La Mirada, Calif. and has a wide distribution network throughout the U.S. For more information, call 800/4 MAKITA (800/462-5482) or visit makitatools.com. Connect with Makita at facebook.com/Makitatoolspage and twitter.com/makitatools.