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Wednesday, May 28, 2014

MAKITA LAUNCHES NEW MOBILE APP

Makita Mobile App delivers a dashboard of interactive content

The new Makita Mobile App features a dashboard of interactive content.

La Mirada, CA – Makita U.S.A. has launched a new mobile app with a dashboard of options that includes tool registration, dealer locator, information on new tool releases, and more.

The app is the latest in Makita’s drive to provide more valuable and interactive content to both tool users and dealers.

“Contractors need fast access to content that tells them the very latest from Makita, as well as where to buy, which tools they’ve registered, and where to find a service center," said Brent Withey, director of marketing, Makita USA. "The Makita Mobile App does all of this, and more.”

Among the key features:  

  • New Tools: The very latest on new releases
  • Shop: Find a local or online Makita dealer
  • Registration: Log-in to register a warranty, or check for previously registered tools
  • Service: Find a local Makita Factory Service Center or Authorized Service Center
  • Feature Window: Constant updates on Makita promotions, new technologies, sponsored teams and athletes, and more

An additional feature is a calculator that shows the projected savings when using MM4™, the world’s first 4-stroke engine power cutter. After entering the number of power cutters used and the estimated hours of usage, the MM4™ calculator displays the projected savings when switching from 2-stroke to Makita 4-stroke engine technology.

“The MM4™ calculator on the Makita website has been drawing traffic from both contractors and dealers, so it was a natural to include it on the mobile app,” said Withey. “The calculator can be a big decision-driver for contractors doing their research before making a purchase. It has also been an effective sales tool for dealers at the point of sale.”

The Makita Mobile App also features a QR Code Scanner, Frequently Asked Questions (FAQ’s) organized by tool category, and links to Makita social media channels.

The Makita Mobile App is available now at the Apple App Store and Google Play Store. For more information, go to makitatools.com/mobile

About Makita U.S.A.
Makita is a worldwide manufacturer of industrial quality power tools and outdoor power equipment, and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion, and 12V max Lithium-Ion. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology (AVT®), MM4™ 4-Stroke engine power equipment, Super Joint System – SJS® grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT™), Impact GOLD™, the New Gold Standard in Impact Driving, and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S.  For more information, call 800/4-MAKITA (800/462-5482) or go to makitatools.com. Follow Makita: facebook.com/makitatoolspage and twitter.com/makitatools.

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The Shop function searches for local and online Makita dealers.

The MM4™ Savings Calculator shows the potential savings when switching from 2-stroke to Makita MM4™ 4-stroke engine technology.

Users can log-in to register a warranty, or check their Tool Box for a list of tools already registered.

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