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Monday, June 04, 2012

MAKITA AND METAL MULISHA'S BRIAN DEEGAN EXTEND PARTNERSHIP

Rallycross and new seasonal promotion are latest actions in growing partnership

La Mirada, CA – Brian Deegan, Metal Mulisha founder, thirteen-time X-Games medalist and full-time action sports icon, continues to extend his partnership with Makita Industrial Power Tools.
 
Makita, with its ongoing presence in racing and action sports both as a sponsor and as the power tool of choice in the pits, announced last week a new partnership with Deegan for the 2012 Global Rallycross Series (see exclusive video below). This week, Makita launched a new promotion backed by Deegan that targets tool users with a compelling seasonal offer.
 
Makita is already the Official Power Tool for Brian Deegan as he pursues his fierce passion to win in motor sports racing including off road, freestyle motocross, and rally car.
 
“Our ongoing commitment to racing and the fans who love the sport is a natural for Makita,” said Brent Withey, Director of Marketing, Makita. “Whether it’s off road, freestyle motocross or supercross, all you have to do is look in the parking lot – it’s all about lifted trucks with tool boxes in the back. That’s our customer, the one with a tool in his hand all week and a hand on the throttle all weekend. For our growing legion of customers who follow action sports, Brian Deegan is an icon and a perfect complement to Makita’s best-in-class power tools.”
 
Deegan is no stranger to Rallycross – a sport he describes as “motocross with a roll cage” – as he took the gold medal in the 2011 Summer X-Games Rallycross event. The fast-paced sport clearly suits the multifaceted athlete’s broad skill set, which spans a full range of action sports:
  • 13-Time X Games Medalist
  • 4-Time X Games Gold Medalist (3-Time Moto X Best Trick; 1-Time Rallycross)
  • 3-Time Lucas Oil Off Road Racing Series Champion, Pro Lite Unlimited & Pro 2 Unlimited
  • 2011 Driver of the Year, Lucas Oil Off Road Racing Series
  • 125 Supercross Race Winner
  • ESPY Award Nominee
  • ESPN Top 100 Athletes of Action Sports
"I can’t wait to get back behind the wheel of my Rockstar Makita Ford Fiesta and show the fans what these cars can do,” said Deegan. “Every jump and every corner, you’re driving on the edge. You have to push your car to the limit every race in order to come out on top. It’s nerve-wracking for the drivers, but that makes for some of the most exciting racing a fan could imagine and it’s great to have a sponsor like Makita backing me up."
 
New Promotion Features Deegan
Deegan is backing Makita’s latest promotion, which offers an opportunity for contractors to expand their tool boxes. Makita is offering a free 18V LXT Lithium-Ion “bare tool” with qualifying purchase of select 18V LXT Lithium-Ion Kits. 
 
“Makita created the 18 volt lithium-ion category in 2005, and today we have over 50 tools powered by one 18 volt lithium-ion battery,” said Withey. “This new 18V LXT Bare Tool Promotion is built for race fans and anyone else who’s been waiting to add to their cordless tool line-up, and we’re happy to have Brian Deegan as a part of it.’
 
About Brian Deegan
Motocross legend, founder of Metal Mulisha and 2010 Lucas Oil Rider of the Year, “The General” Brian Deegan is one of the most decorated action sport athletes to-date. Brian holds the record for most X Games Medals and is the only rider to compete in at least one event each year since the X Games’ inception. In 2011 Brian will continue to test the limits in Freestyle Motocross, Off Road Short Course Racing, Rally Cross and Stock Car racing. Brian is sponsored by brands such as Metal Mulisha, Rockstar Energy Drink, Lucas Oil, MAKITA Industrial Power Tools, MAXXIS Tires, Alpinestars, Etnies, Von Zipper and MSR.
 
About Makita
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories.  Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results.  Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 12V max Lithium-Ion®.  Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), MM4 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more.  Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S.  For more information, please call 800/4-MAKITA or visit makitatools.com.  Follow Makita at facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools.  Makita is Best in Class Engineering.
 
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Brian Deegan took the gold medal in Rallycross in the 2011 Summer X Games.

Makita and Brian Deegan have also teamed up on a new seasonal promotion.

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