Sponsorship Press Release
2012 Press Releases
NEW MAKITA 18V LXT® DRIVER-DRI... SCHEURING SPEED SPORTS MAKITA ... NEW MAKITA HEAT GUN DELIVERS C... MAKITA CONTINUES TO EXPAND 12V... MAKITA® BLADE ENGINEERED FOR S... SCHEURING SPEED SPORTS MAKITA ... FANS COUNTING DOWN TO SOCCER C... VERSATILE 18V LXT® CORDLESS FA... MAKITA RELEASES NEW 18V LXT® L... HOMEFIXATED.COM TRIES OUT THE ... WE RECEIVE COMMENTS...... MAKITA DELIVERS AN 18-VOLT SOL... MAKITA AND "THE GENERAL" CAPTU... MAKITA’S OFF-ROAD TEAMS PREPAR... MAKITA EXPANDS CONCRETE SOLUTI... NEW MAKITA 18V LXT® HAMMER DRI... MAKITA AND FERNANDO FIORE ON T... MAKITA RELEASES TWO NEW 18V LX... MAKITA EXTENDS LEADERSHIP POSI... NEW MAKITA 18V LXT® RANDOM ORB... LIKE MAKITA AND ENTER TO WIN!... NEW MAKITA LXT® BRUSHLESS ROTA... Makita-Backed Off-Road Team R... CARPENTER GIVES LXDT08 BRUSHLE... TOOLSNOB.COM LIKES THE MAKITA ... New Video from rounds 9 & 10 L... LESS THAN 1-MONTH LEFT IN MAKI... MAKITA’S OFF ROAD TEAMS DOMINA... AUGUST CALENDARS AVAILABLE FOR... MAKITA OFF-ROAD TEAMS READY TO... MAKITA CONTINUES TO EXPAND 18V... THOUSANDS TAKE ADVANTAGE OF FR... DEEGAN CAPTURES TWO MORE X GAM... BRIAN DEEGAN READY FOR RETURN ... MAKITA DRIVERS DOMINATE LOORRS... ROCKSTAR Energy Drink / Makita... MAKITA-BACKED OFF-ROAD TEAMS O... MAKITA AND METAL MULISHA'S BRI... MAKITA AND BRIAN DEEGAN SET FO... ROCKSTAR MAKITA OFF-ROAD SCORC... MAKITA COMPACT ROUTER EARNS PE... ROCKSTAR MAKITA OFF-ROAD TEAMS... MAKITA EXPANDS GROWING LINE-UP... MAKITA COMPACT ROUTER WINS "ED... MAKITA 18V LXT BRUSHLESS IMPAC... LOOK FOR MAKITA’S OFF ROAD TEA... MAKITA BRUSHLESS FIRST ON JOBS... NEW MAKITA MULTI-TOOLS DELIVER... JR3070CT RECIPRO SAW CALLED "A... TOOLSNOB.COM "FREAKING LOVES" ... ROB MACCACHREN AND TODD LEDUC ... BRIAN DEEGAN BATTLES BACK FOR ... MAKITA CONTINUES TO EXPAND 18V... MAKITA AND BRIAN DEEGAN PUMPED... MAKITA READY TO RACE WITH TWO ... PRO TOOL REVIEWS PREVIEWS THE ... TOOLMONGER PREVIEWS THE NEW CO... MAKITA UPGRADES MARKET-LEADING... NEW MAKITA 14” POWER CUTTER DE... MAKITA’S INNOVATIVE PRO CENTER... DIDN'T MAKE IT TO VEGAS FOR WO... GRAINGER NAMES MAKITA A “MOST ... FAMILY HANDYMAN NAMES MAKITA S... NEW MAKITA 1-1/4 HP ROUTER DEL... MAKITA’S NEW 12V MAX LITHIUM-I... MAKITA’S POWERFUL NEW 18V LXT ... MAKITA READY FOR WORLD OF CONC... MAKITA WINS FASTENAL OPERATION... MAKITA JIGSAW NAMED "BEST OVER...
Thursday, October 04, 2012

MAKITA AND FERNANDO FIORE ON TIMES SQUARE

Makita is offering a chance to attend a soccer match with Fernando Fiore.

Spotted on a big screen in Times Square: Fernando Fiore on the jobsite with Makita!

Fernando Fiore is one of the most recognized names (and voices) in soccer media, and this week's announcement of Makita's partnership with Fiore ended up in an array of media, including the Reuters big screen in Times Square last Monday at 7:56 a.m. 

Jobsite Visit in California Draws a Crowd
The photo on the big screen (also at below-right) was taken last month on a jobsite in Buena Park, just a few miles from the Makita USA Home Office in La Mirada in Orange County, CA.  Fiore was instantly recognized on the jobsite and drew a crowd among the contractors. One enthuiastic fan-contractor even grabbed his phone and called his parents who lived nearby. They hustled down to Buena Park and onto the jobsite to meet the soccer media icon.

New Partnership, New Initiatives
Makita's recent announcement of the partnership with Fiore included plans for new initatives to engage contractors on the jobsite, in stores and with promotions built around Fiore’s personality and profile. This month Makita launched a contest targeting Hispanic contractors with a chance to attend an upcoming Mexican National Soccer Team match with Fernando Fiore, including round-trip air and accommodations (information: www.makitatools.com/FernandoFiore).

Makita's announcement last week of the partnership with Fernando Fiore hit the media last week, including the Reuters big screen in Times Square. The message included the jobsite photo, below.

Last month Fiore drew a crowd while visiting a Southern California jobsite with Makita Power Tools.

FOLLOW US:
CONTACTS:

Media:

Consumer:

DOWNLOAD:
  • Photos