March 16, 2011, La Mirada, CA – Brian Deegan, Metal Mulisha founder, twelve-time X-Games medalist and full-time action sports icon, has signed with Makita Industrial Power Tools.
Makita, with its ongoing presence in racing and action sports both as a sponsor and as the tool of choice in the pits, becomes the Official Power Tool for Brian Deegan as he pursues his fierce passion to win in motor sports racing, including off road, freestyle motocross, and rally car.
"I have always relied on Makita to keep me at the top of my game both in the pits and at home, I'm excited to now officially be in the trenches together for every race" states Brian.
“We’ve been supporting ‘The General’ in off road racing since 2008, so we know all about Brian’s relentless competitive drive and the pure energy he brings to action sports,” said Brent Withey, Director of Marketing, Makita. “For Brian, second place is never an option, and because of his drive to win he wants the best of the best. So when Brian puts on his helmet – whether it’s dirt or asphalt, two wheels or four wheels – Makita Tools will be there with him all the way.”
Brian’s accomplishments span a full range of action sports:
- 12-Time X Games Medalist
- 3-Time X Games Gold Medalist, Moto X
- Lucas Oil Off Road Racing Series Pro Lite Unlimited Champion and Driver of the Year
- 125 Supercross Race Winner
- ESPY Award Nominee
- ESPN Top 100 Athletes of Action Sports
The 2011 Lucas Oil Off Road Racing Series launches on Saturday in Phoenix, AZ and Brian Deegan will be donating his Pro 2 Class prize winnings to charity, with the Loma Linda Children’s Cancer Ward as the beneficiary of this weekend’s race.
“This is a big step in our growing commitment to racing and the fans who love the sport,” said Withey. “Whether it’s off road, freestyle motocross or supercross, all you have to do is look in the parking lot – it’s all about lifted trucks with tool boxes in the back. That’s our customer, the one with a tool in his hand all week and a hand on the throttle all weekend. Our partnership with Brian Deegan is an awesome opportunity for fans to experience Makita’s leading innovation.”
Makita’s Accelerated Presence in Racing and Action Sports
The partnership with Brian Deegan is the latest in Makita’s growing presence in racing and action sports, both as a sponsor and as a power tool of choice in the pits. Makita and Suzuki’s long term partnership has yielded over 20 championships in Supercross, Motocross, Superbike, ATV, and Amateur – including Rockstar Makita Suzuki’s Ryan Dungey’s historic 2010 championship run in Supercross and Motocross. Makita is also a sponsor of the Rockstar Makita LeDuc Racing Team in off road racing, as well as the Scheuring Speed Sports Makita Tools Snocross Team.
About Brian Deegan
Motocross legend, founder of Metal Mulisha and 2010 Lucas Oil Rider of the Year, “The General” Brian Deegan is one of the most decorated action sport athletes to-date. Brian holds the record for most X Games Medals and is the only rider to compete in at least one event each year since the X Games’ inception. In 2011 Brian will continue to test the limits in Freestyle Motocross, Off Road Short Course Racing, Rally Cross and Stock Car racing. Brian is sponsored by brands such as Metal Mulisha, Rockstar Energy Drink, Lucas Oil, MAKITA Industrial Power Tools, MAXXIS Tires, Alpinestars, Etnies, Von Zipper and MSR.
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 12V max Lithium-Ion®. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA or visit makitatools.com. Follow Makita at facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools. Makita is Best in Class Engineering.