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INNOVATION PRESS RELEASE

Monday, November 23, 2009
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Wayne Hart
Communications Manager
Makita U.S.A.
(714) 522-8088 x 4410
whart@makitausa.com

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makitatools.com

MAKITA EARNS THE HOME DEPOT'S 2009 MARKETING INNOVATION AWARD

November 23, 2009 LA MIRADA, CA - Makita U.S.A., Inc., manufacturer of high quality industrial power tools and accessories, has won The Home Depot® Marketing Innovation Award.  The award was presented to Makita Industrial Power Tools at The Home Depot’s Annual Supplier Partner Meeting in Atlanta, GA.

Each year The Home Depot, the largest home improvement retailer in the world, recognizes a single vendor from all product categories for its marketing initiatives, execution and product messaging.  The Home Depot awarded Makita their coveted Marketing Innovation Award for 2009.

"Makita is proud to be recognized by our exclusive category partner, The Home Depot, for our marketing efforts,” said Ken Hefley, senior vice president of marketing.  “We’re committed to bringing creative thinking and leveraging opportunities with a full 360-degree experience to drive The Home Depot’s sales success.”

Makita has invested aggressively to position the brand in action sports and the Hispanic market, and has fully engaged this myriad of sponsorship initiatives across The Home Depot organization at both the national and local level.

About Makita U.S.A.

Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita applies leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 10.8V Ultra-Compact Lithium-Ion®. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com.  Follow Makita: facebook.com/makitatools, twitter.com/makitatools, and youtube.com/makitapowertools.  Makita is Best in Class Engineering.


 

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