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SPONSORSHIP PRESS RELEASE

Monday, October 27, 2008
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Media:
Wayne Hart
Communications Manager
Makita U.S.A.
(714) 522-8088 x 4410
whart@makitausa.com

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(800) 4-MAKITA
makitatools.com

MAKITA TO JOIN OAKLEY, OGIO, TOYOTA AND OTHERS AT KICKER AUDIO'S BIG AIR BASH VII AT SEMA IN LAS VEGAS

October 27, 2008 – La Mirada, CA – Makita will join a crowd of custom car enthusiasts, freestyle fanatics and more at The Palms Casino in Las Vegas for Kicker Audio’s Seventh Annual Big Air Bash on November 5, 2008. Big Air Bash VII will deliver freestyle motorcycles and quads launching into the Las Vegas night, as well as MiniCross racing, live DJ’s, a performance by blues-rock guitarist Kenny Wayne Shepherd, and an array of custom cars on display.
 
“Kicker’s ‘Livin’ Loud’ lifestyle definitely registers with Makita’s high-energy audience,” said Brent Withey, Makita’s Sr. Brand Manager. “The Big Air Bash at SEMA is an excellent way for us to engage serious tool users, so we’re stoked to return to this event.”
 
Makita joins Oakley, Ogio, Toyota, Zune and Monster Energy as co-sponsors of the annual Kicker event, which takes place during the annual SEMA automotive trade show. Makita’s presence at the event will be highlighted by its newly refreshed 53-foot Experience More trailer. Makita’s Experience More is an interactive tool display on wheels, delivering a dynamic hands-on experience with tool demo stations, engineering exhibits, touch screen displays with interactive video, and plasma screens throughout the trailer with high-energy video and audio footage. The trailer is fully stocked with the Makita’s latest industrial quality power tools, including the complete LXT Series of cordless tools featuring Makita’s breakthrough Lithium-Ion battery technology.
 
About Makita USA
Makita is a leading manufacturer of over 450 professional, industrial quality power tools and has over 2,000 industrial accessories. Makita’s new, innovative 18V Lithium-Ion Cordless Power Tool Series has a three-year limited warranty and all Makita tools are covered by a one-year limited warranty against defects in materials or workmanship and may be serviced at any of our 25 factory service centers or by more than 1,000 authorized service centers nationwide. Makita USA, Inc.’s home office is located in La Mirada, California and operates an extensive distribution network located throughout the U.S. For more information, please contact us at 1-800-4-MAKITA or visit the website at makitatools.com.
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