MAKITA PARTNERS WITH RED BULL NEW YORK TO BUILD NEW SOCCER STADIUM
APRIL 7, 2008 – La Mirada, CA– Makita, the Official Tool Sponsor of Major League Soccer, has expanded its presence in the sport and entered into a corporate partnership with MLS team Red Bull New York as the official power tool sponsor for Red Bull Park and Red Bull Training Grounds.
"As the official tool sponsor of Major League Soccer, Makita is familiar with the action, energy, and passion of this sport," said Ken Hefley, senior vice president of marketing at Makita USA. "We\'re excited to take our involvement in the game of soccer a step further and become an active partner with Red Bull New York in the construction of their new stadium. Clearly, this will become one of the top soccer venues in North America."
Makita USA, Inc. is a leading manufacturer of over 450 professional, industrial quality power tools and has over 5,000 industrial accessories, and is already a Major League Soccer (MLS) sponsor. Makita will be the official tool supplier for both Red Bull Park and Red Bull Training Grounds, which will both be "Built by Makita". In addition, the Madison Square Garden Network (MSG) will air regular updates on the construction of Red Bull Park, in which Makita will be the title sponsor as the sole provider of power tools used on the site.
The stadium was designed by Rossetti Architects of Los Angeles, CA, and New Jersey-based Hunter Roberts Construction Group, LLC, is the project’s construction manager and general contractor.
"Red Bull New York is excited to be partnering with Makita as the organization moves forward with its ambitious construction projects," stated Andrew Lafiosca, vice president of marketing and sales for Red Bull New York. "The high quality and craftsmanship of Makita Industrial Power Tools fits in well with the high standards that have always been associated with Red Bull."
In addition to its sponsorship of MLS, Makita is also a sponsor of the Mexican National Soccer Team during its 2008 tour of the US.
The Red Bulls opened their MLS regular season on April 5 against the Columbus Crew. For information log onto www.newyorkredbulls.com.
Makita USA, Inc. is a leading manufacturer of over 450 professional, industrial quality power tools and has over 5,000 industrial accessories. Makita USA, Inc.’s home office is located in La Mirada, California and operates an extensive distribution network located throughout the U.S. For more information, please contact us at 1-800-4-MAKITA (1-800-462-5482) or visit the website at makitatools.com.